Insight

Sensory testing and focus groups uncover how shoppers actually behave in your specific product category.

Strategy

A personalized marketing proposal, tailored to your brand's objectives, audience, and competitive landscape.

Execution

Merchandising, sampling, activations, and staffing carried out in-market by trained bilingual field teams.

Reporting

We stay close to the program, optimizing in real time and reporting clearly and honestly on exactly what moved the needle.

Shopper Marketing & Retail Execution

Influence the decision, right at the point of sale.

We build customized shopper marketing strategies that meet buyers where purchase decisions actually happen — combining merchandising, retail support, POP materials, and field execution to increase visibility, trial, and sales.

  • Shelf and aisle strategy tailored to category
  • Retail support and field execution
  • Programs designed to increase product trial

Consumer Insights

Sensory testing & focus groups that de-risk the launch.

We conduct sensory testing and focus groups to understand shopper behavior before a dollar is spent on execution — giving your team clear, actionable direction on product, packaging, and message.

  • Sensory testing sessions
  • Focus group facilitation and analysis
  • Insights translated directly into strategy

Merchandising & Retail Support

Keep your brand visible, stocked, and shelf-ready.

Our field teams handle merchandising, retail audits, and display placement so your product looks its best and stays available — store by store, market by market.

  • In-store merchandising and display placement
  • Retail audits and shelf compliance checks
  • Ongoing field execution and reporting

Experiential Marketing & Brand Activations

Create real connections, not just impressions.

From in-store demonstrations and product sampling to community activations, we design experiences that connect shoppers with your product directly — increasing awareness and driving trial.

  • In-store demonstrations and sampling programs
  • Community and large-scale activations
  • On-premise and off-premise events

POP Materials & Activation Branding

Point-of-sale assets built for real retail environments.

We design and produce custom POP materials and branded activation assets tailored to each campaign — built to perform in the store, not just on a screen.

  • Custom POP materials, per campaign
  • Branded activation assets and signage
  • Design built for in-store durability

Brand Ambassador Staffing

The face of your brand, in the aisle.

Our bilingual brand ambassadors are trained and staffed to represent your product with confidence — creating authentic connections with diverse shoppers across every market we serve.

  • Trained, bilingual ambassador teams
  • Staffing for demos, sampling & events
  • Consistent brand voice, market to market