Cien Marketing offers shopper marketing strategy development, consumer insights through sensory testing and focus groups, merchandising and retail support, POP/POS material creation, activation branding, and experiential marketing events including brand ambassador staffing.
The agency specializes in U.S. Hispanic and diverse consumer segments with bilingual teams that create culturally relevant campaigns. This ensures messaging and activations authentically engage multicultural shoppers across key U.S. markets.
Cien Marketing is headquartered in Doral, Florida, and serves clients nationally, including major markets such as Miami, Orlando, Tampa, Jacksonville, New York, New Jersey, and Atlanta.
Yes, Cien Marketing plans, develops, and executes product sampling programs designed to generate trial and increase brand exposure at the point of sale and experiential events.
Yes, the agency offers in-store merchandising services including planning, development, and execution to ensure products are well-displayed, compliant with retailer standards, and visible to shoppers.
Clients collaborate with Cien from initial consumer insights and strategy through creative concepting, field execution, and post-campaign reporting. The agency acts as an extension of the client's team, providing personalized service and ongoing optimization during campaigns.
The agency uses detailed reporting and metrics aligned with client KPIs to track sales lift, product trial rates, shelf compliance, and brand visibility, ensuring marketing investments deliver measurable ROI.
Cien operates as a boutique agency providing direct access to senior decision-makers, personalized service, and agility while still offering large-scale operational capabilities across multiple markets and retail channels.
Yes, the agency plans, develops, and executes both on-premise and off-premise experiential events, including in-store demos, tastings, community events, and brand ambassador programs.
Through bilingual teams and deep multicultural expertise, Cien designs campaigns that reflect cultural nuances, language preferences, and shopper behaviors to create authentic and engaging experiences for diverse audiences.
Yes, Cien closely monitors field performance and retailer feedback, allowing the team to optimize tactics, messaging, and staffing mid-campaign to maximize results in dynamic retail environments.
The agency conducts sensory testing, focus groups, and shopper research to gather insights on consumer perceptions, preferences, and purchase behaviors that inform marketing and retail strategies.
Clients include CPG manufacturers, food and beverage brands, household and personal care companies, OTC and health products, and retail marketing teams seeking to improve sales and shopper engagement in U.S. retail channels.
Potential clients can contact Cien Marketing through the website's contact form, by phone, or email to request customized proposals or consultations for their shopper marketing and experiential needs.
Cien Marketing develops customized marketing programs tailored to each client's unique brand objectives, category dynamics, and retail environments rather than applying generic, one-size-fits-all campaigns.